Your Destination on a Changing Course
We’re years into the digital era, and technology continues to find its way into new aspects of our lives. Digital media users now report spending more hours online than sleeping, according to a new World Economic Forum study. And they feel that the time they’re spending online is improving their lives.
Appliance manufacturers are rolling out their new lines of connected products, and, it’s safe to say that connectivity will eventually become a staple feature of many appliances and an expectation of consumers. AHAM’s 2016 Annual Member Meeting, Digital Destinations, April 22-23, in Naples, FL, will focus on connectivity and its impact on how appliances are manufactured, bought and sold.
The growth of the Internet of Things will touch our industry on nearly every level. Recent research by McKinsey & Company found that while connected home appliances are currently a niche market, many more consumers are signaling their interest. Come to our annual meeting to get the details from one of the people who conducted that research. McKinsey partner and thought leader Kabir Ahuja, this year’s keynote speaker, will provide an in-depth look at how the Internet of Things is changing retail and manufacturing business models.
It isn’t just technology that’s changing. Demographic shifts like the rise of millennials and the aging of baby boomers are being reflected in sales trends across industries, including ours. But what do those numbers really mean? David K. Foot, noted demographer and author of the bestselling book Boom, Bust & Echo: How to Profit from the Coming Demographic Shift, will offer his insights on how global demographic and economic trends are affecting consumer spending, and how companies can best position themselves to benefit from those trends.
When a customer is deciding which appliance to buy, the experience they have using that appliance is almost as important as why they’re buying the appliance. Connected appliances likely will lead consumers to put even more emphasis on experience. Retailer PIRCH’s business model is based on giving customers the chance to experience products before they buy. Our opening keynote speaker, PIRCH CEO Jeffrey Sears, will discuss his company’s unique approach and how experiential shopping can make customers more confident that they’re buying the right appliance.
Online reviews are often a potential customer’s first destination in their journey toward a purchase. Reviews, whether good or bad, deserved or not, can live forever on the Web and have a lasting and significant impact on a product’s sales. The more you know about the review process, the better position you’ll be in to reap the benefits of consistent, positive reviews. We’re bringing in an expert to set you on that course. David Kender, senior vice president of editorial for the leading product-review site Reviewed.com, will discuss the site’s formula for evaluating products, and the role the resulting reviews play in consumer decisions.
Perhaps no professional insights are as valuable as those of your peers. AHAM members will offer their own thoughts on the future of connectivity during the AHAM Member Panel: Connected Appliances and the Consumer.
Industry professionals come to our annual meeting not just to attend our sessions, but also to have a voice setting AHAM’s agenda for the next year. AHAM’s Major, Portable and Floor Care Divisions, as well as our Canada Council, will meet during the annual meeting to discuss their priorities for the next 12 months. The Supplier Division Board of Directors and Major Appliance Government Relations Council will also hold their regular meetings.
AHAM is helping to pull the industry together to chart the course into the era of connected appliances, and we invite you to be part of it.