Held January 6-9, CES 2016 again proved to be the largest global hands-on showcase of emerging innovation in the world. With top technology trends on display across 2.4 million net square feet of exhibit space featuring more than 3,600 exhibitors, the magic and energy of consumer technology was alive throughout the show’s four day run.
This year CES remained a hotbed for new and emerging innovation and many of the categories that set trends at the show in recent years returned to CES 2016 bigger than ever. In fact, several areas experienced double digit growth over their show floor footprint in 2015, including the Automotive and Vehicle Intelligence exhibits, the Eureka Park Marketplace (startup exhibit area), the 3D Printing Marketplace, the Robotics Marketplace, the Gaming & Virtual Reality Marketplace, the Smart Home Marketplace and the Unmanned Systems Marketplace.eld January 6-9, CES 2016 again proved to be the largest global hands-on showcase of emerging innovation in the world. With top technology trends on display across 2.4 million net square feet of exhibit space featuring more than 3,600 exhibitors, the magic and energy of consumer technology was alive throughout the show’s four day run.
Other growing categories such as health and fitness technology, sensors and wearables were abundant on the show floor, featuring the next wave of innovations changing the way we live, work and play, improving lives and making the world a better and, in some cases, safer place. Exhibits of enhanced audio and video, including high-resolution audio and 4K Ultra HD TV, highlighted the technologies that will create an even more immersive viewing and listening journey in 2016 and beyond. And the Internet of Things (IoT) was all-encompassing, touching almost every product category on the CES show floor.
Virtual reality, previously only seen in science fiction movies, was a reality at CES 2016. Projected U.S. revenues for this category are anticipated to grow by 440 percent, to reach $540 million in 2016 and the excitement surrounding this category was palpable at the show. The Gaming & Virtual Reality Marketplace featured 46 exhibitors showcasing the latest in immersive multimedia for VR systems and environments across 22,000 net square feet of exhibit space, up 68 percent over 2015. The all-new Augmented Reality Marketplace unveiled disruptive technologies that can change how we learn and experience the world, featuring notable exhibitors such as Marxent, NASA, Oculus VR, Virtuix and more.
The Unmanned Systems category reached new heights at CES 2016. Changing the way we view our world, from aerial coverage for sports to enhancing search and rescue and lending a hand in disaster relief, the U.S. drone market approached $105 million in revenue in 2015. The Unmanned Systems Marketplace, presented by AUVSI, covered 25,000 net square feet at the show, up 208 percent from 2015, and featured 29 exhibitors, including Airbus, DJI, FAA, Squadrone Systems and more.
The automotive market continues to be a major driver for the consumer technology industry and all things auto, from in-vehicle communications and complete immersive infotainment systems to active window displays, navigation systems and more were on full display at CES 2016. Automotive exhibits covered more than 200,000 net square feet of exhibit space this year, representing a 25% increase over the 2015 show. Underscoring the expanding intersection between consumer technologies and the car, nine top automotive manufacturers, including Audi, BMW, Chrysler, Ford, GM, Hyundai, Mercedes, Toyota and Volkswagen showcased their latest technologies among the enhanced lineup of automotive technology exhibits, keynotes, marketplaces and conference sessions.
Digital health continues to grow at an astonishing pace both on and off the show floor with innovative solutions for diagnosing, monitoring and treating illnesses. With revenue in the health and fitness category reaching 1.8 billion in 2015, the category has exploded with growth. This year CES featured two dedicated Marketplaces including Health & Wellness, presented by Digital Health Summit and Fitness & Technology, presented by Living in Digital Times. Mirroring the expansive growth in the industry, this category experienced 40 percent growth at the show from 2014 to 2016.
3D printing and robotics also wowed us with growth at CES 2016. With the advancement of digital technology, 3D printers are moving towards more compact units with affordable price-points for today’s consumer. The 3D Printing Marketplace, presented by TCT Magazine + Personalize, featured 58 exhibitors across more than 24,000 net square feet of exhibit space—up 31 percent over 2015. The Robotics Marketplace, presented by Robotics Trends, also saw a significant increase at the show with a 71 percent growth in its show floor footprint over 2015. Attendees saw the latest in intelligent, autonomous robotic machines that are changing lives. From cloud connectivity capabilities to robots with the ability to see, hear and react to the environment, the robotics industry is taking great leaps forward.
With more than 45,000 international attendees from 150 countries at the 2016 show, CES once again confirmed its position as a truly global event. Each year the show is the culmination of the work the Consumer Technology Association (CTA) does year-round to assist companies inside and outside of the U.S. in developing and growing their businesses.
Experiencing the innovation at CES 2016 really gave attendees the sense that technology is solving real-world problems from the environment and agriculture to transportation, health and safety. We look forward to a new year of innovation and growth in the consumer technology industry in 2016 and beyond. Save the date for CES 2017—January 5-8, 2017, in Las Vegas, Nevada.