Those Kids Today: They Have Design Chops
November 13, 2012
Take, for example, New Zealand born Ben de la Roche of Massey University, who has been awarded second place at the annual Global Electrolux Design Lab competition in Milan just days ago (October 25). Ben’s “Impress” refrigerator submission promises to change the way we refrigerate perishables and offers a sustainable and unique solution to food usage and storage.
Put simply, the design concept is a refrigerated wall that allows the user to press storage containers and bottles directly into the wall, out in the open and not behind closed doors so you will always remember the lunch you prepared for work or find that midnight snack with ease. Impress uses thermo-acoustic technology and gases such as argon and helium that are non-ozone depleting and harmless to the environment.
The Electrolux Design Lab 2012 Jury, consisting of Design Director at Electrolux Thomas Johansson, award winning chef Davide Oldani, distinguished designer Dante Donegani and popular design blogger Kelly Beall, selected the winners from ten global finalists.
The overall winning concept, the Aeroball by Jan Ankiersztajn of Poland, is a collection of luminescent, hovering balls that can filter and fragrance the air in a room. They float using helium and drift down to the ground when they are ready to be changed.
The jury was impressed with how the student’s creative and insightful thinking reflected this year’s theme, Design Experience, and how successfully the concept met the challenge of creating a holistic sensorial experience. “We rely on our senses for almost everything, so considering the senses is an important factor when designing appliances,” says Thomas Johansson, head of the jury.
Electrolux Design Lab is an annual global design competition open to undergraduate and graduate design students worldwide. Established in 2003, the competition is encouraging and facilitating young designers in the pursuit of innovative home appliance design.