Association Report, AHAM: Leading the Way
This year marks AHAM’s 45th anniversary as the trade association of the home appliance industry. Along with this important milestone, this year AHAM also announced its new strategic plan for 2012-2015, which was presented to the membership in late April.
As AHAM looks ahead, it is important to recognize the qualities, culture, and customers that empower the actions of the organization and support the values of the industry. This identity combined with a strong mission lays the foundation for how AHAM leads into the future.
AHAM’s mission guides our actions and moves the organization towards its vision: A single voice providing the home appliance industry and its customers leadership, advocacy, and a forum for action, and developing and implementing credible solutions for public policy, standards, and business decisions. Our vision is that AHAM leadership and member participation result in a vibrant home appliance industry enhancing consumers’ lives through innovative, sustainable products and services.
The foundation of AHAM’s strategic plan is a number of pillars that reflect the core services the association provides to its members and the opportunities before the industry in the foreseeable future.
Advocacy of policies that foster innovation. Continue to work with government at all levels and increasingly with other influencers of product design such as retailers and utilities to seek public policies and market-related specifications that serve social needs and allow companies to innovate, compete, and serve consumers.
Standards that remove barriers. AHAM’s expertise in developing appliance testing standards and its participation in the safety and performance standards processes of North American and global standards development bodies will always put the consumer first while maintaining product integrity.
Data that drives business and consumer decisions. Services such as market statistics, third-party rating verification, and consumer safety tips drive intelligent decisions by members, trade partners and consumers.
Connect with retailers through a formal channel of communication. AHAM’s dialogue with the retail sector will continue to grow in substance and importance based on experience with key public policy-type issues such as sustainability, safety, and product stewardship. To ensure a formal relationship to address such mutual priorities, AHAM will establish a Retail Advisory Council of senior retail executives.
Strategic resource deployment in the U.S. and Canada. Appliance manufacturers wish to benefit from fuller integration of industry representation in Canada and the United States. Offering a single, dedicated appliance industry association in both countries, AHAM will open an office in Canada in July 2012 and broaden membership to include appliance manufacturers in Canada. Stay tuned to Appliance Design and the AHAM website for more information about the launch of AHAM Canada.
Embrace and lead transformational industry issues. Providing leadership to the industry to prepare for and shape emerging issues is a critical value-add for members and an essential return on member dues. AHAM will continue its work on smart appliances, sustainability, and product stewardship, and scan for other cross-cutting issues for companies and consumers.
Promote value and trust in the AHAM brand AHAM is the voice of the appliance industry, its credibility honed by its proven ability to forge industry consensus on critical issues. This benefit and the breadth of member-driven services provide substantial return on member investment and value to its customers.