Sharp to Focus on Large Panels to Lift LCD Sales (10/20)
The world's top LCD-TV maker by unit sales faces competition from plasma-display TVs, which are generally considered superior to LCD TVs for screens 40 inches (102 centimeters) and larger in terms of picture quality and value.
Sharp's focus on high-end large-screen LCD TVs also has helped minimize the impact of steep drops in LCD-TV prices, as price competition is more intense in the market for small and midsize models.
"We will focus our investment on LCD televisions" to meet that goal, Sharp Corporate Executive Director Mikio Katayama said in a speech at FPD International 2005, a flat-panel-display-industry exhibit being held in Yokohama, south of Tokyo.
This fiscal year through March, the Japanese electronics maker expects its LCD shipments to total 830 billion yen ($7 billion) in value terms.
"We have almost doubled [LCD shipments in value terms] every five years," said Mr. Katayama, who oversees the company's LCD operations. In particular, the company will focus on large-screen LCDs for use in televisions, he said.