Whirlpool Corporation Announces Partnership with Noisette Urban Alliance (01/19)
Whirlpool Corporation's participation in the Studio is an effort to bring to the mainstream American consumer products and concepts that are considered resource friendly - defined as promoting durability, energy efficiency and comfort following "green" environmental guidelines.
The NUA is an international network of building industry and home product manufacturers participating in the redevelopment of the 3,000-acre, $1.85 billion Noisette urban rehabilitation project in North Charleston. This partnership marks the first time ever that a corporate alliance has been created to assist in the revitalization of an entire community.
"Whirlpool Corporation takes an active role in researching and developing resource-friendly appliances. These appliances are designed to help homeowners realize significant water and energy savings over time. More importantly, they help us promote more eco-friendly societies. This particular project offers us the unique opportunity to share what we've learned with the building community and their homebuyers," said Guy Minnix, director of contract marketing and strategy at Whirlpool Corporation. "We are excited to be an active partner with Noisette and look forward to watching the community flourish."
Not only does the Alliance support the urban revitalization of North Charleston - an area rebounding from the loss of the Charleston Naval Base in 1996 - it addresses a major obstacle facing manufacturers in the United States. Each year, corporations invest billions of dollars in researching and developing innovative, efficient products that often never reach builders and homeowners. This is due to the fact that consumers have not been exposed to enough of these products.
The NUA Studio, located at 7 Storehouse Row at Noisette River Center in North Charleston, will allow more earth-friendly products to be marketed directly to mainstream consumers. Because the focus of the studio is on education, there will be no retail at the NUA Studio. The Alliance does, however, plan to offer programs to teach about these various products as an incentive to purchase. In addition, Whirlpool Corporation will join its NUA partners in product research in an effort to develop new technologies for healthier living.
"The NUA Studio is an educational center," said John L. Knott, Jr., CEO of the Noisette Company, LLC. "As products evolve, the Studio will continue to grow and change over time. In many ways, it can be likened to a permanent trade show."
Minnix added, "The knowledge Whirlpool Corporation obtains through involvement with Noisette and the NUA Studio will help us advance our global environmental protection efforts. This project further utilizes our resource-friendly product knowledge and helps our partners within the building community develop more sustainable societies."