Dirt Devil's New Sweeper Vac™ is Hard Floor Cleaning Tool (6/12)
Well you thought the baby was hungry until the bowl of dry cereal you set in front of her flew through the air, smacked your kitchen cabinet and scattered all over the floor. Just as you sigh and grab the broom and dustpan your back door slams open. Your third grader and all of his friends come barreling into the kitchen, simultaneously kicking and pulverizing every piece of cereal in their path. What's a parent to do?
Not only do you have a mess to clean up but you also have little time to do it. No matter how much you sweep with your old broom it seems almost impossible to get every last crumb and dirty debris into your dustpan. And no matter how much you bend down or maneuver that dustpan, there always seems to be that line of crumbs left behind. Now you can say goodbye to the old days of bending and sweeping and say hello to the new Dirt Devil(R) Sweeper Vac(TM) with Swiffer(R) cleaning cloths!
The Dirt Devil Sweeper Vac with Swiffer combines two innovative technologies: the popular Swiffer cloth with deep Lift & Lock Pockets(R) and a powerful rechargeable vacuum from Dirt Devil into one easy-to-use, convenient cleaning tool. With a specially designed flexible swivel head that holds a Swiffer electrostatic cloth, the new Sweeper Vac eliminates the need to sweep your floors separately. Royal is licensing the Swiffer trademark from Procter & Gamble for the Dirt Devil Sweeper Vac with Swiffer.
In one simple step, the Swiffer electrostatic cloth attracts and traps the small stuff -- like dust and pet hair on contact. But what happens when you come across larger dirt, debris, and other super-size messes, such as dry cereal? Traditionally, you have to pick up all that piled up dirt and larger chunks of debris with a dustpan. Not any more! Just press a switch on the unit's handle and the rechargeable vacuum sucks up the big stuff. It's that simple! "With today's hustle and bustle, busy people want cleaning products that will save them time and money," said Rick Farone, executive vice president of sales, marketing and engineering at Royal Appliance Mfg. Co. "The Sweeper Vac combines two great cleaning technologies into one great product, which gives consumers the choice to clean faster and better."
"We are excited by the new Dirt Devil Sweeper Vac with Swiffer," said Maurice Coffey, brand manager, P&G. "Royal Appliance has a strong expertise in floor care with the Dirt Devil brand which complements the Swiffer system. It's a logical next step to join these two technologies together to provide a clear benefit that the consumer will appreciate."
Ready in a moment's notice, the Sweeper Vac's powerful rechargeable vacuum will sweep away dust, dirt and other everyday messes in seconds on all types of hard floor surfaces. Adding to its ease of use, the Sweeper Vac weighs less than three pounds, so it's lightweight.
Chasing down dirt in hard-to-reach places like along base boards, under tables or in corners is a cinch, thanks to the low profile, flexible swivel head design of the Sweeper Vac. Maneuverability has never been so easy! After use, simply remove the Dirt Devil Sweeper Vac's see-through dirt container for easy emptying, and replace the Swiffer disposable cloth. For convenient, powerful cleaning anytime, you can charge the unit by plugging in the charger to the base.
The Dirt Devil Sweeper Vac with Swiffer has a suggested retail price of $39.99. It also comes with a one-year manufacturer's warranty. It is currently available at Wal-Mart and will be available at other major national retailers this month.
No more brooms, no more dustpans and no more bending down! All you'll ever need is the Dirt Devil Sweeper Vac with Swiffer to get it all, big and small!
Under this licensing agreement Royal Appliance Mfg. Co. will produce, promote and distribute Dirt Devil Sweeper Vac with Swiffer while P&G retains all rights to the Swiffer trademark. This is the latest in a number of external business agreements struck by P&G. Consistent with P&G's strategy to achieve greater commercial returns from its R&D investments and brand equities, these deals are designed to combine P&G trademarks, technology and/or know-how with best-in-class outside companies to deliver mutually positive business results.
Dirt Devil, a subsidiary of Techtronic Industries, headquartered in Glenwillow, Ohio, develops, assembles and markets a full line of floor care products for home and commercial use under the Dirt Devil(R) and Royal(R) brand names.
Procter & Gamble markets nearly 300 brands to five billion consumers in 160 countries. P&G makes a significant annual investment in developing and improving its products-leading the way in R&D globally among consumer products companies. P&G's External Business Development and Global Licensing organization is charged with ensuring the company maximizes the value of its "treasure trove" of technologies by selling, licensing and, in some cases, donating these technologies. The unit is also responsible for licensing select P&G brand trademarks. For more information on licensing P&G technology, go to www.pgtechnologytransfer.com .
Swiffer(R) is a registered trademark of the Procter & Gamble Company, Cincinnati, Ohio, used under license by Royal Appliance Mfg. Co.