Amazon Makes Headway in Home and Kitchen Marketplace
SEATTLE — Amazon is making strides in the home and kitchen space with its Amazon Home store, which curates home and kitchen wares, furniture and appliances, according to a market study by One Click Retail. Amazon’s investment in this market has helped housewares account for 15% of Amazon’s growth in 2016. During the first two quarters of 2017, the growth of the home and kitchen product group has continued steadily as more consumers make the shift from brick-and-mortar to Amazon.
Amazon saw $7.6 billion in total 2016 home and kitchen sales, and has already seen $3.8 billion in home and kitchen sales this year, representing a 25% growth.
From Jan. 1 through Prime week, Amazon sold $3.8 billion worth of housewares in the US. Both the home and kitchen product groups are growing at a similar rate of roughly 25% year-over-year, though home continues to be the larger of the two with $2.1 billion in year-to-date sales compared to kitchen’s $1.7 billion. In Germany, the market is smaller, with combined year-to-date sales of €460 million, but Amazon.de’s home and kitchen sales are growing at a higher rate of over 40% year-over-year.\
According to CBRE’s second-quarter 2017 U.S. Retail Figures, retail sales of housewares in America grew by 4.2% year-over-year, with double-digit growth for online-only retailers, while sales for brick-and-mortar department stores have declined by an average of 6% over the last four quarters.
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