Whirlpool Corporation Showcases Culture of Innovation at PCBC
BENTON HARBOR, MI — Consumer-focused innovation that helps builders connect with homeowners’ needs and sell more homes is the focus of the Whirlpool Corporation booth at the PCBC conference June 22-23 in San Francisco.
Colette Matthews, PhD, the director of global innovation for Whirlpool Corp., will lead a group of expert speakers at the booth each day. Matthews, who is responsible for identifying customer-centric disruptive innovation opportunities at the world's leading manufacturer of major home appliances, will speak about “Consumer-Focused Innovation” at 2:30 p.m. June 22 and 23 at the Whirlpool Booth (#1123).
“Innovation is a core competency at Whirlpool Corporation,” Matthews said. “We are constantly evolving our products around what consumers will want and need next. It’s part of the fabric of how we function and allows us to provide enduring value for our builder partners.”
Matthews, who previously served as the global marketing director of connectivity and the SMART Home at Whirlpool Corporation, has more than a decade of experience in the consumer products and durable goods industries.
Joining her at the Whirlpool Corporation booth will be Daniel Chow, an industrial designer in the Global Consumer Design Center who will discuss the innovation and design process for the groundbreaking Whirlpool Smart French Door Bottom Mount Refrigerator.
“Our innovation and design leaders embrace the entrepreneurial mentality of a start-up, collecting insights throughout the globe, collaborating on a consistent basis and focusing on purposeful innovation that resonates with people every day,” said Bob Bergeth, general manager of contract builder sales at Whirlpool Corporation. “In our booth, our builder partners can learn more about appliances that solve problems for consumers with exceptional design and purposeful technology.”
For more information, visit InsideAdvantage.com.