An emerging reflective display technology allows
product designers to match the inactive part of the display to the housing of
the product. (See image above.) Because the method relies on the displacement
of dyed oil within a pixel, the display can be designed to show any one of an
extensive range of colors simply by changing the color of the dye. It’s even
possible to match a specific shade used as an identifying shade, as in a brand
color or corporate logo color.
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