TEAMS Design appears on Alexander Haig’s World Business Review Series (5/29)
For Viewing Schedule – Teams Design, please e-mail firstname.lastname@example.org. Paul Hatch, President of TEAMS Design, discusses the challenges facing U.S. manufacturers competing in the global marketplace and the means by which to overcome those challenges.
“In a world where competition is fierce, local manufacturers must be diligent in all efforts to remain successful. TEAMS Design was selected to appear on World Business Review due to its experience and ability to keep U.S. manufacturers at the forefront of their industries,” said Bruce Gaster, the show’s Senior Coordinating Producer.
The segment focuses on the “Product Line Revitalization”, where the company creates a homogenous look to the company’s full line of products that promotes the brand as a whole. Product-focused Brand Identity brings substance and recognition to a range of products, which then consolidate to work as a powerful team on the marketplace
“The strengthening of a brand through its products is fundamental to the survival of a company in the new marketplace. Industrial design can be the key to cost-efficiently boost the sales power of any product, and thus should be used with regard to the entire brand. Companies offering a cohesively designed product pallet have the ability to become a major presence in their market, an effect that has long-term rewards,” said Hatch.
World Business Review may also be viewed on Educational Satellite Services, Formerly-PBS The Business and Technology Network, United Airlines, or through the video on demand via Yahoo! Broadcast. Additionally, WBR airs on local affiliates of major television networks (ABC, CBS and FOX) throughout the United States. WBR’s continuing education series is being used in a variety of business and technology courses within the Business School libraries at Carnegie Mellon University, University of Notre Dame, Dartmouth College, Georgetown University, University of Florida, and the City University of Hong Kong, among other institutions of higher education. Videotapes or continuing education systems (via Indiana State University) are available by calling 1-800-WBR-1032 or by visiting http://www.wbrtv.com. For inquiries please call (312) 733 5063 or visit www.teamsdesign.com