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Maytag Drops Accellis 2X Range (4/28)

April 28, 2003
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Believing that consumers prefer more flexibility in fuel options rather than cooking speed, Maytag has decided to eliminate its Accellis 2X range from production.

In a communication from Maytag’s p-r agency, publicist Dory Anderson explained, “Maytag does not plan to support any new production of the Maytag Accellis 2X range. So the company will move through the current inventory and eventually phase out of this product.”

Anderson concluded, “Although the consumer insight that led Maytag to develop the Accellis 2X range was right on, recent research shows greater consumer desire for flexibility over time-saving options. That has led Maytag to introduce yet another Gemini range, now with a gas fuel option. There will be more new cooking products introduced later this year that also offer great flexibility with the dependability consumers expect from Maytag.”

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