Gorenje Acquires Dutch Appliance Manufacturer
June 12, 2008
Amsterdam-based Gorenje has acquired a 100 percent ownership stake in ATAG Europe B.V. The acquisition of the top-level Dutch provider of
household appliances is the largest acquisition in the history of the company's
operations, with Gorenje thereby realising its strategy as a fast growing Pan- European
player.
ATAG Europe B.V.
generated nearly EUR 150 million in net sales revenues last year, which represents
approximately 14 percent of the operating revenues of the Gorenje Group, and a
net profit exceeding EUR 11 million. The EBITDA, which is the profit before amortisation which
represents a rough measurement of cash flows generated from operating
activities, amounted to EUR 19 million last year. ATAG Europe B.V. has 420
employees and generates 90 percent of its revenues through the sale of
household appliances in the Benelux area -- which consists of Belgium, the Netherlands, and Luxembourg -- and 75 percent of the sales came from ATAG's brand names including Atag, Etna, Pelgrim. The brands are classified
predominantly in the high or medium-high price classes. The company possesses between
10 and 30 percent market share in these markets.
“The acquisition of ATAG Europe
B.V. is a historical milestone for Gorenje. It is a winning combination since it
represents completion of Gorenje brand names portfolio with the high positioned
brands and enables important strengthening of Gorenje Group position in Europe. Gorenje is thus realising its strategic plan and has assumed its active role in
consolidation processes in the industry of household appliances. Between
Gorenje and Atag, we see numerous synergies in marketing, procurement, product
management and production ”, said Franjo Bobinac, President of the Management
Board and CEO.
With the inclusion of ATAG Europe
B.V. in the Gorenje Group, Gorenje will succeed in covering the last remaining
untapped market in Europe and enter the more than 20 million strong Benelux
market where it had been present only to a minimal degree. At the same time, it
will acquire the prestigious Atag brand name which is ranked in the highest
price class of household appliances. In this way it will also cover the most
prestigious high-end portions of certain western markets. The company 's
inclusion will thus significantly contribute to a growth in the financial indicators
of the Gorenje Group. The acquisition of the company ATAG Europe B.V. also
represents a significant milestone in operations of Gorenje, since the Director
and 100 percent owner of the assumed company, Mr. Philip Sluiter who played a
leading role in the development of ATAG Europe B.V., will join Gorenje's
Management Board. Mr. Sluiter will remain the Director of the company ATAG
Europe B.V. and thus ensure that the company continues to attain the desired
growth of business results. On the Management Board, Mr. Sluiter will be responsible
for the Gorenje Group's operations in the Benelux, development of Gorenje's
supplementary programme and the development of the prestigious ATAG brand
names. On the occasion of the signing of the contract Philip Sluiter stressed
the following: “The strategic fit between the two companies is superb and
should result in even better future performance of the new combination. I am looking
forward to the new common challenges.”
The purchase price for the
acquisition of ATAG Europe B.V. is 130 million euro. The acquisition amount
will be financed partly through an additional debt and partly through the
transfer of the treasury shares for the beneficiary owner, company HOME
PRODUCTS EUROPE B.V., which will by this transaction become a qualified
shareholder of Gorenje. The price for the treasury shares transfer is being
determined according to the 6 months average of the uniform price of Gorenje
shares at Ljubljana Stock Exchange, as according to the resolution of the
Gorenje Shareholders meeting on 4th July
2005. Management estimates that on the closing date there will be approximately
1 million of treasury shares to be transferred to HOME PRODUCTS EUROPE B.V.,
which has agreed to a lock up of the shares for the period of four years from
the date of transfer. For the same period the shares will also be pledged in
favour of Gorenje, d.d against potential risks originating from the period prior
to the date of closing. The contract becomes valid after Gorenje receives the
approval from the relevant competition authorities, which the company expects
to receive by the end of June.
The acquisition will not have an
effect on Gorenje's production employees in Slovenia as the company ATAG Europe
B.V. is solely involved in the development, procurement and sale of its own
products while the production of products is outsourced to partner companies.
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