F&P Expands North American Manufacturing
April 22, 2008
Fisher & Paykel Appliances is expanding its manufacturing in the U.S. market
through consolidating manufacturing plants located in New Zealand, Australia and
Orange County to one North American facility.
The company, with U.S. headquarters in Huntington Beach, Calif., has acquired land and buildings and a
refrigeration plant located in Reynosa, Mexico.
The range and DishDrawer factory in Dunedin, New Zealand, the refrigeration
plant in Brisbane, Australia and the DCS manufacturing plant in Huntington Beach
will be relocated to the new facility in the next 12-18 months. The DCS move is
expected to be completed by the end of the year, and individual manufacturing
lines will be shifted separately to reduce the impact on warehouse inventory.
The U.S. operation will continue to employ sales and marketing, customer
services, head office and an engineering staff of around 340 employees. The
financial benefit of the DCS move is expected to be $6.6 million per year with a
one off cost of $7 million, both at pre-tax level.
“This expansion is designed to streamline our manufacturing costs, and bring
increased consistency and efficiency to the company’s production process in the
U.S. market, “ said Mike Goadby, North American President for Fisher &
Paykel Appliances. “It’s an emotional time for all of us, but this move will
make us more competitive in the U.S. and strengthen our distribution efforts
through making them more efficient.”
With the Reynosa acquisition and the new North American DishDrawer line
announced last year, the financial benefits of the new strategy are expected to
be around $50 million per year, at a one off cost of approximately $100 million.
The cost of the move will be offset by the sale of surplus property in Australia
and New Zealand, which could total approximately $100 million.
Fisher & Paykel has long been recognized in New Zealand as a technology
and design leader in the home appliance industry. Similar recognition in the
U.S. market has come to Fisher & Paykel in the past few years through the
introduction of its innovative DishDrawerÒ Dishwasher, EcoSmartÔ washer,
CoolDrawer refrigerator and CookSurface cooktop that offer distinctive
“European” style design combined with cost-saving environmentally friendly
features. Growing interest among U.S. consumers for stylish, yet green and
energy efficient home appliances have bode well for the company’s growth
prospects.
The refrigeration plant, which was purchased from the Whirlpool Corporation,
will be modified to manufacture side-by-side refrigerators for the North
American market under the Fisher & Paykel name starting in July 2008. Fisher
& Paykel also plans to establish their new North American DishDrawer
production line at the 60.3-acre (32,600 sq. foot) facility later this
year.
Goadby added that this move once again demonstrates the company’s
commitment to its North American customers through expanded manufacturing and
product range to meet the growing demand for Fisher & Paykel Appliances.
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