SKANEATELES FALLS, N.Y.--(BUSINESS WIRE)--Aug. 19, 2004-- Welch Allyn, a leading global manufacturer of frontline medical products and solutions, today announced the launch of the MacroView(TM) Otoscope, a hand-held otoscope with an innovative new design that gives healthcare providers a panoramic view of the ear. Featuring 30 percent more magnification than traditional otoscopes, nearly a full view of the tympanic membrane, and an adjustable focusable eyepiece, the MacroView Otoscope can help healthcare providers to make faster, easier, and more accurate diagnostic decisions.

"The sleek new design and groundbreaking technology of the MacroView mark a major advancement in handheld otoscopy," said Cindy Kuiper, Welch Allyn product manager. "Healthcare providers now have a tool that actually makes an examination more precise and efficient without changing the way they already use conventional otoscopes. At this point, the MacroView stands above the rest for general assessment of the ear."

According to Kuiper, performing otoscopy is a standard procedure during a general medical examination, particularly for children. The MacroView Otoscope's advanced optical system and increased field of view provides a dramatic result in terms of the detail the practitioner can see in and around the tympanic membrane. The significance of this enhanced view is most appreciated when diagnosing otitis media or examining patients who have tubes in their ears. In addition, the MacroView eliminates the need to pan in the ear during an otoscopic exam, which greatly improves the comfort level for the patient, Kuiper said. The affordable new scope conveniently works with all existing Welch Allyn 3.5v power sources.

More information about the MacroView Otoscope and other Welch Allyn products is available by calling 800-535-6665 or by visiting www.welchallyn.com.