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New Appliance Recognized for Innovation, Ease of Use (12/2)

December 2, 2005

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The Whirlpool Fabric Freshener received a "Good Buy" Award today from Good Housekeeping. The Fabric Freshener is a new, portable appliance that relaxes wrinkles and removes odors from fabrics in about 30 minutes with the power of immersive steam. The Good Housekeeping Institute selected the Fabric Freshener along with seven other new, innovative products based on their ingenuity, value and exceptional performance.

Each product selected for a Good Buy Award was required to meet the following criteria:

  • Satisfy a well-established household need.
  • Be innovative in technology or design.
  • Be affordable to consumers.
  • Perform well in Good Housekeeping Institute tests.

    All Good Buy Award winning products selected this year will be showcased at the awards ceremony in the Good Housekeeping's 'Stars of Innovation' display. The Good Buy Award winners will appear in the January 2006 issue of Good Housekeeping, on newsstands December 13, 2005.

    The Fabric Freshener's combination of heat and steam helps relax wrinkles from common fabrics like wool, silk, polyester, rayon and cotton, and tackles odors from smoke, food, pets and perfume. Because the Fabric Freshener uses no chemicals or detergents -- just water --clothing will look new longer.

    The Fabric Freshener delivers convenience even down to its design. Compact and portable, it's an ideal fit for nearly every living situation. When fully upright, the Fabric Freshener stands approximately 58-in. high, 33-in. wide and 12-in. deep. When not in use, the unit can be collapsed to the size of a small vacuum (approximately 10-in. high, 33-in. wide and 12-in. deep) for easy storage and portability.

    The Whirlpool Fabric Freshener is available at Best Buy, Lowe's and whirlpool.com for $249. Consumers can obtain more information on the Fabric Freshener by visiting whirlpool.com.



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