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Ultimate Electronics Signs New Contracts With Eight Leading Home Builders, Raising Total Number to 25 (12/01)

December 1, 2004

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THORNTON, Colo., Nov. 30 /PRNewswire-FirstCall/ -- Ultimate Electronics, Inc. (NASDAQ:ULTE) , a leading specialty retailer of home entertainment and consumer electronics products in 14 states, today announced it has recently signed contracts with eight of the largest home builders in the U.S. Ultimate Electronics now supplies high-end home theater, home networking/structured wiring, security, and central vacuum equipment, as well as installation services to over 25 home builders, including all of the five largest builders, and seven of the top 10 builders.

"Our partnership with Ultimate Electronics has been smooth and effective," said Nick Parks, Marketing Manager for Pulte Homes. "Ultimate has provided exceptional service and speed when we needed it most -- at the start of an important promotion. We chose Ultimate as the supplier of plasma TVs that we are giving to every customer that purchases a home during the fourth quarter. The decision to leverage Ultimate's products and services during the promotion has helped us increase traffic by 30% and increase sales 25% over the same period last year. Ultimate helped us sell more homes and better satisfy our customers. We are now looking for additional ways to utilize Ultimate in other parts of the sales and construction process to build on our current momentum."

Ultimate Electronics continues to be the supplier of choice for builders throughout Colorado, as well as in Dallas / Ft. Worth, Las Vegas, Phoenix, St. Louis and Tucson. In recognition of its leading position in the home installation market, CE Pro magazine recently named Ultimate Electronics the country's #1 provider of full structured wiring.

"The nation's home builders look to Ultimate Electronics for our reliability and expertise," said Gerry Demple, Senior Vice President of Services for Ultimate Electronics. "Consumers trust Ultimate to provide quality products and professional installation, and our dedicated service professionals continue to exceed our builders' expectations. We look forward to growing this area of our business by partnering with additional home builders and expanding our relationship with current clients."




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