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Dyson Rolls Out New Vacuums (1/22)

January 22, 2008

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Dyson launched two new Dyson Ball upright vacuums, including DC24, the lightest Dyson upright ever.

The ultra-light DC24, weighing in at under 12 pounds, condenses all the power and performance of a full-sized Dyson into a compact machine, nearly half the size and weight. Its counterpart, DC25 weighs in at 16 pounds. Both machines use Dyson's patented Ball technology.

All other vacuums use four fixed-wheels that run on an axle and, as a result, can only move in straight lines making the ability to change directions awkward. Dyson's Ball technology replaces the traditional wheels with a rotating ball, allowing the machine to pivot with ease.

"Traditional vacuums force you to drag the machine around and do multiple three point turns, backwards and forwards, many times," said James Dyson. "We've engineered Ball technology, to solve this fundamental flaw. Balls sit on a single point, meaning it can pivot and turn on a dime."

Like all Dyson vacuums, DC24 and DC25 have patented Cyclone(TM) technology that spins dust and dirt out of the air. The result: Dyson Ball vacuums don't lose suction, as proven in the internationally recognized IEC 60312 CL 2.9 test standard. Dyson vacuums also expel cleaner air, with up to 150 times less bacteria and mold than the air we breathe.

Both vacuums feature a washable lifetime HEPA filter designed to trap microscopic allergens such as pollen and bacteria, as well as a one-touch hygienic and quick-to-empty bin. DC24 features a quick-draw Telescope Reach(TM) reversible wand that instantly releases and extends to clean awkward areas; DC25 features a single-action wand with instant 16 ft. reach for stair and high-reach cleaning.

DC24 and DC25 are available at the manufacturer's suggested retail price of $399.99 and $499.99, respectively. They can be pre-ordered starting today at dyson.com.


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