Dyson Rolls Out New Vacuums (1/22)
January 22, 2008
Dyson launched two new Dyson Ball upright vacuums, including DC24, the
lightest Dyson upright ever.
The ultra-light DC24, weighing in at under 12 pounds, condenses all the power
and performance of a full-sized Dyson into a compact machine, nearly half the
size and weight. Its counterpart, DC25 weighs in at 16 pounds. Both machines use
Dyson's patented Ball technology.
All other vacuums use four fixed-wheels that run on an axle and, as a result,
can only move in straight lines making the ability to change directions awkward.
Dyson's Ball technology replaces the traditional wheels with a rotating ball,
allowing the machine to pivot with ease.
"Traditional vacuums force you to drag the machine around and do multiple
three point turns, backwards and forwards, many times," said James Dyson. "We've
engineered Ball technology, to solve this fundamental flaw. Balls sit on a
single point, meaning it can pivot and turn on a dime."
Like all Dyson vacuums, DC24 and DC25 have patented Cyclone(TM) technology
that spins dust and dirt out of the air. The result: Dyson Ball vacuums don't
lose suction, as proven in the internationally recognized IEC 60312 CL 2.9 test
standard. Dyson vacuums also expel cleaner air, with up to 150 times less
bacteria and mold than the air we breathe.
Both vacuums feature a washable lifetime HEPA filter designed to trap
microscopic allergens such as pollen and bacteria, as well as a one-touch
hygienic and quick-to-empty bin. DC24 features a quick-draw Telescope Reach(TM)
reversible wand that instantly releases and extends to clean awkward areas; DC25
features a single-action wand with instant 16 ft. reach for stair and high-reach
cleaning.
DC24 and DC25 are available at the manufacturer's suggested retail price of
$399.99 and $499.99, respectively. They can be pre-ordered starting today at
dyson.com.
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